Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...

A brand's positioning is designed to develop a sustainable competitive advantage on product attribute(s) in the consumer's mind. Perceptual maps are commonly used to evaluate a brand's positioning.

In recent time, 3rd party silicon IPs have proved to be cost-effective and catalyst for accelerated product development. Most of the program managers rely on well proven IPs with history of qualified ...

How to create a lasting perception about your brand that makes you stand out from the competition. There’s a lot of wisdom behind the phrase, “Out of mind, out of business.” Marketing experts Al Ries ...