A viral trend called Project Pan, in which influencers and laypeople alike show off their well-used skin care products and makeup, is exploding on TikTok. The challenge is to “hit pan” — to reach the ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...

Minimal make-up: file it under things that are infinitely more difficult than they seem. Repopularised by the clean-girl aesthetic and slicked-back bun crew, minimal make-up has raced to the fore once ...

When it comes to learning how to make eyes look bigger, few understand the craft better than professional makeup artists who’ve spent years perfecting the quintessential doe-eyed gaze. “Doe-eye makeup ...