The company does not pay money after Instagram reels go viral. The company has nothing to do with whether you have 1 million views or 10 million. For this, you have to get monetization done.

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Instagram Reels are short videos with features like audio soundtracks and filters. Users can share reels with friends or watch while browsing the app.

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The earning figure is not fixed after having 1 million views on Instagram Reels. It depends on many factors, brands pay more if you have more followers.