Understanding how to use anchor text effectively is an important piece of your overall link-building strategy.

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.

Why You Shouldn't Control Anchor Text There are multiple reasons why you can—and should—stop trying to control anchor text when link-building. Exact anchor text is increasingly less important to ...

Optimizing anchor text is as delicate as it is essential. Blackhat tactics risk penalties, but playing it too safe means low rankings. Learn more.

Chrome: I always appreciate a good anchor link— that thing you can click on that zips you off to another portion of the very web page you’re viewing.

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and ...

How to Create an Anchor Link in WordPress. If you have a long post or page on your WordPress blog, consider creating an anchor link. An anchor link, or jump tag, enables you to create a hyperlink ...