How Lego builds unique store experiences From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.

Metro Atlanta gets a new LEGO Store this weekend with a ribbon cutting, exclusive sets, and family-friendly activities at ...

Lego to host online, in-store gaming workshops for kids The interactive programs will be held at select stores next month, while online events are hosted by gaming influencer Kennedy Rose.