How do you explain human behavior? The unified approach claims three processes are key: investment, influence, and justification.

Human ‘irrationality’ Nobel laureate Daniel Kahnemann and other cognitive scientists have carried out work on what they describe as the “irrationality” of human behaviour. When behavioural patterns do ...

Motivation generally refers to driving forces within individuals that arouse, maintain, and direct human actions toward engagement and disengagement (Heckhausen & Heckhausen, 2008). It is ...