The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.

Google and Roblox teamed up for a weird game to teach kids internet safety. It’s called Be Internet Awesome World and ignores the many complaints about child safety levied at Roblox.

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.