Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are ...