Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Performance Max's "black box" has ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer ...

Technology has made our world closer. But when AI and search results can’t solve a problem, technology seems less like a bridge and more like a barrier to the future. The problems that keep me up at ...

Global advertisers can now use AI Max to optimize search campaigns, directly applying Google’s AI tools for campaign enhancement while enjoying greater control, flexibility, and creative oversight.