The company hopes to change that with latest product, the ROV Camera Slider, which starts at $229, and looks to bring motorized camera shots to the masses.

The slider then can be given the position of an object relative to itself. With a little maths, it will rotate the camera to track the object as it moves along.

This smooth camera slider can be paired with an optional motor to raise your time-lapse game or add a flexible, lightweight tool to your filmmaking repertoire.

Hacked Gadgets forum user Alan Parekh created a simple method for constructing a camera slider, the heart of which uses a spare K'nex geared motor as the powerplant.