Thanks to rising costs, e-mail has become a popular alternative to direct mail. Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or ...

The Association for Interactive Marketing is releasing its best practices for e-mail append on Tuesday at the net.marketing conference in New York. A copy of the latest version of the document, which ...

V12 Data has expanded its email append database by 23%. It now contains 245 million records. Using a postal address, V12 appends matching, permission-based email addresses at the individual or ...