TaylorMade became the first major OEM to drop its 2026 driver line on Thursday, and the message was speed through proper fitting. The standout of the Qi4D driver is the quad weighting system, which ...

Golf equipment conversations can become predictable. Certain brands are almost automatically placed at the front of the ...

The following article and video are as “inside baseball” as I can provide in terms of what actually happens when a Tour fitter preps to work with a Tour player. The star of the show: TaylorMade fitter ...

Ed. note: This is Part 2 of a special six-part series on fitting. Previous installments: How to find the perfect golf ball On Tour, Ping drivers are known for their efficiency and accuracy; I ...

When we talk about the importance of fitting, the natural thought might be that we mean getting the right specs. Narrowing down the optimal loft or shaft or even the perfect settings on your ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

After years of using an outdated driver, the author underwent a professional fitting. The fitting resulted in a significant improvement in driving distance and accuracy. The author offers tips for ...

TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played.