Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of marketing analytics.

The adoption and usage of descriptive analytics also increases the diversity of products sold, the number of transactions, the numbers of website visitors and unique customers, and the revenue from ...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Formula 1 and Merck Sharp & Dohme are using data analytics to better understand user behaviour and predict the future.

With data in hand, you can begin doing analytics. But where do you begin? And which type of analytics is most appropriate for your big data environment? In a phone interview with InformationWeek, Wu ...

For example, a business might use descriptive analytics to track monthly revenue or monitor customer demographics over time. This type of analysis provides a clear snapshot of past performance and ...

Recent research comparing results of descriptive and experimental (analog) functional analyses suggests disagreement regarding the identified function of target behavior is likely. In the current ...

Descriptive analytics, for example, can be used to describe the demographics of students who recently visited campus, while diagnostic analytics could track whether those students visited in response ...

A combination of metrics is what really puts your business ahead of the competition. To help you get started, here are four analytics categories to track for your business in order to improve your ...