Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

Introducing a new logo helps keep a brand fresh, relevant, and gives the company an excuse to go after publicity. Most of the time, logo redesigns are a positive thing that show a brand is ...

Logos — combined with a color palette, typefaces and tagline — make up the corporate “look” identifying your business that leaves an impression and reminds customers where to come for the same great ...

The last column was about evaluating advertising, a business expense that can be very pricey and wasteful if not done right. I thought it might be useful to offer some thoughts on evaluating another ...

In an effort to promote the city, the Corning City Council is considering adopting an official "marketing logo." During its meeting on Tuesday, the council will look at two logo options, both ...

Facebook has very strict guidelines regarding the use of its logos. Use of the full-text Facebook logo requires explicit permission from Facebook reference Facebook in the text of marketing materials, ...

Advertising Coy, LightInc, also known as Lightstaff Solutions LTD, with operations in Nigeria and the United States of America, has rebranded its company’s logo in a move to mark a paradigm shift in ...