A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

The practice of A/B testing—comparing the performance of two versions of the same content—is essential to retail companies like Home Depot. Even small optimizations around buttons, product specs and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...