Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...