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Ad of the Day: Astronomer enlists Gwyneth Paltrow to respond to ‘Coldplaygate’
It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR, at a Coldplay concert. In the fleeting moment, Byron attempted to duck out of view, while Cabot spun around, covering her face.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
The Financial Express on MSN3d
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study
What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...
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