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This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is ...
From smart toys and virtual assistants to personalised learning platforms, Gen Alpha is surrounded by AI-powered devices.
Generation Alpha refers to the group of people born between 2010 and 2025 (yep, they’re still being born) and research suggests they will be the largest generation in history.
Gen Alpha will become the generation with the greatest spending power in history, but for now, spending power lies with the Millennials, estimated at $2.5 trillion annually by YPulse.
Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” viewing.
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