The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservativesThe Tennessee-based company, known for its rustic country stores and Southern meals,

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have seemed like a golden opportunity to get in on an undervalued stock. After all, a new logo doesn’t change a company’s fundamentals, and it might be worth the gamble if the uproar quickly blows over.

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.