The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss cam incident.

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

His comments come after the former CEO, Andy Byron, was filmed hugging the company's head of HR, Kristen Cabot, during a kiss cam segment at a Coldplay concert. The footage took the internet by storm, sparking a wave of memes.

In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss cam” clip showing its then CEO Andy Byron and head of human resources Kristin Cabot in a private embrace set social media alight earlier this month.

Lionel Messi with wife caught on ‘kiss-cam’ at Coldplay concert amid Astronomer fiasco; netizens say ‘they look shy’