Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Under the new rules proposed by the government, marketplace e-commerce entities cannot sell goods on their platform, flash sales are banned, and foreign products have to display country of origin.

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Update: Analysts have been on Google’s back for over a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google is expanding its YouTube eCommerce Program beyond the U.S. and the ...

Google is reportedly planning to turn YouTube into a major ecommerce platform by allowing viewers to purchase the items they see showcased in unboxing and other videos from their favorite creators ...

At the AdWeek conference in New York today (29 September), YouTube’s CEO Susan Wojcicki introduced new features focused around “interactivity, mobile and measurement” that she says point to the future ...

YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, ...

One of the best ecommerce platforms Shopify is partnering with YouTube to allow store owners to integrate their online store with the iconic video site. With this collaboration, Shopify merchants are ...

YouTube in the US is kicking off the holiday shopping season with the Holiday Stream and Shop, a week’s worth of shoppable live streams from November 12 to 22. The event will feature YouTube creators ...