Add Yahoo as a preferred source to see more of our stories on Google. Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research ...

Masculinity just got a new scent—and it smells like Shaboozey. Starring alongside Lil Nas X, Peso Pluma, Vinnie Hacker, and The Kid LAROI in Yves Saint Laurent’s latest fragrance project, the “A Bar ...

The term ‘liquid gold’ is often used to describe fragrance, but in the case of YSL’s latest scent, it’s an entirely apt description. Meet YSL Libre L'Absolu Platine—a reinvention of the maison’s ...

Adam Levine has taken a page from wife Behati Prinsloo's modelling book by starring in a new fragrance campaign for YSL Beaute. The designer brand debuted a commercial for its men's fragrance, Y MAN, ...