Today, Reiss is one of the show’s head writers and producers and “The Simpsons” is not only the longest running primetime series in television history, but an undeniable force in pop culture.

Joel Cohen, a 16-year veteran writer on "The Simpsons" talks about his work and what it's like in the writer's room of the iconic show. He has also just released a new book "How to Lose a Marathon ...