TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

It’s called the menu adoption cycle, and it’s no accident. See how it works, who powers it, and what kinds of ingredients can and cannot make the cut.

Winter's harsh conditions can be countered with matcha, offering a clean, steady energy boost unlike coffee's jitters. This ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits. Learn how coffee and matcha compare.

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health benefits ...

The results are in. Lancaster University students prefer to order and consume coffee over matcha! 81 per cent of you decided ...

This post was updated Jan. 27 at 7:57 p.m. Andrew Dong is bringing premium matcha to a new generation of tea enthusiasts – and he’s doing it all on his own terms.

From Feb. 1 to 15, 2026, SM J Mall will transform into a vibrant green escape at The Atrium, Upper Ground, bringing a taste ...

A Charlotte café is bringing hand-crafted matcha, espresso and more to uptown. Gotcha Matcha opened the doors on its second ...