What is B2B content marketing? Explore the benefits and current trends in B2B content marketing that will help your business ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

B2B marketing is experiencing a trust crisis. Fully 77% of B2B buyers say their previous purchase was very complex or difficult, according to a Gartner study. That complexity often stems less from the ...

OpenAI's Dane Vahey inspired B2B marketers to adopt a builder mindset and shared seven habits for AI success during his B2BMX ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Butterfly Effect's Elfried Samba challenged B2BMX 2026 attendees to change they way they view B2B marketing and aim higher.