Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.

In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

Reading Web copy is different from reading printed text. An entire writing genre has emerged to accommodate online users' reading style. Documents written to be read online should be clear, concise, ...

You can't read this enough: writing for the Web is not the same as writing for print. People read differently on the Web. They scan read—jumping quickly from one piece of content to the next. People ...

Users want to find what they are looking for as quickly and easily as possible. Web-oriented writing and editing are essential for optimal content delivery. The only web constant is change. Stylistic ...

College students today face an unprecedented writing load. Do not believe me? A longitudinal study of student writing in American colleges by Andrea and Karen Lunsford has shown that the average ...

Perhaps you're trying to write Web copy for the first time. Perhaps you're not a writer, but you're charged with developing content. Perhaps you're an interactive pro who's wrestling with difficult, ...

While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing. SEO content writing, what exactly is it? And how does it ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...