The virtual store is back—and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Six Hundred Four, a new sneaker brand that offers limited edition pairs of shoes from commissioned art works, has opened an online virtual sneaker store based on its flagship in Vancouver, Canada, ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Need to learn how to adjust a treadmill? Not sure which espresso machine to buy? Or the difference between a Sony and a Canon camera lens? If you are buying online, Best Buy's "virtual store" in ...

A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess. The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, ...

Amid this year’s dramatic shift towards online shopping, virtual stores — reflecting a new, more accessible interpretation of virtual reality — have emerged as a novel approach to online shopping. And ...

Luke Dammann is a writer from the United States of America. Playing video games since before he can remember, writing about the next Halo or Call of Duty title comes naturally to Luke, who is always ...