Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

Prime Video’s advertising efforts are off to a “strong start” and “growing quickly” following the offering’s official launch in January, according to Amazon CEO Andy Jassy. “Recently, we’ve expanded ...

Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers plan, ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

U.S. digital video ad spend is projected to grow 11% in 2026, surpassing 60% of total TV and video investment for the first time, according to IAB findings. Growth is propelled by AI-driven targeting, ...