Katrina Kaif seems to be one girl who is totally unstoppable. After having conquered film world, it looks like she is all set to be the Numero Uno even in the world of advertising. After having ...

How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last ...

Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this ...

Get a free pen from Uni-Ball with super ink when you fill out a form and share your name, address, and e-mail. You can opt in or out of Uni Ball's e-mail list. The pen takes 3-6 weeks to arrive and ...