Launching with 13 of its most popular formulas, the lineup includes Luminous Eye Corrector, $44; Brightening Eye Masks, $44; Needle-less Growth Factor Serum, $69, and Peptide Night Cream, $46.

Beauty fans rejoice: Ulta's Black Friday sale is here. Luckily for shoppers who already have their Black Friday hands full, the beauty supplier will also be hosting a special Cyber Monday event come ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Ulta Beauty, the $12.1 billion beauty specialty retailer, on Oct ...

With the joy of the holiday season upon us, now’s the perfect time to start shopping for gifts your loved ones will adore. But finding a meaningful present isn’t always so easy—unless, of course, you ...

Over the last few weeks, multiple Ulta Beauty employees have accused the retail giant of encouraging its staff to racially profile customers. Now, the beauty store is addressing the brewing ...

Ulta Beauty will increase the store count by 4% in 2025, and the lower valuation makes share buybacks more effective. Ulta lost market share for the first time in 2024, but the company is addressing ...

Anya is a freelance credit cards writer and adventurer based in Salt Lake City. She has written about award travel, rewards credit cards and personal finance extensively for NerdWallet, 10xTravel and ...