Uniquely, different English and Spanish versions of the ad were created. The Spanish version features Mauricio Pedroza and SportsCenter anchor Jorge Eduardo Sanchez instead of Briscoe. The concept is ...

UFC star Dustin Poirier got to flex his acting chops in a new Bud Light that just aired less than two weeks out from his fight with Islam Makhachev at UFC 302. One of the most popular fighters on the ...

Sports fans can look forward to seeing UFC CEO Dana White make an appearance in a Bud Light advert during Super Bowl LVIII. This year’s Super Bowl takes place in Las Vegas and features the Kansas City ...

NEW YORK (AP) - Ultimate Fighting Championship has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world's largest MMA company ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile ad platform AdColony has launched its Instant-Play HD Vertical ...

CLEVELAND -- UFC heavyweight champion Stipe Miocic is just eight days away from defending his belt against Daniel Cormier in the main event of UFC 226 at T-Mobile Arena in Las Vegas on July 7, and ...

Ultimate Fighting Championship has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world's largest MMA company. Anheuser-Busch ...