How Ty Inc. Is Taking Its Beanie Babies Brand to New Heights Amid the Appeal of (Low-Tech) Nostalgia
Ty Inc. Founder Ty Warner built a fortune worth billions with the Beanie Baby plush toy craze in the 1990s. Now the company is using lessons learned then to maximize the brand’s collectibles appeal to ...
Beanie Babies founder Ty Warner unveiled a new plush toy that he hopes will capture kids’ hearts – and parents’ wallets. The so-called Beanie Bouncers, a 4-inch, plush toy with a ball inside that can ...
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