It’s National Barbie Day. Used to celebrate the iconic doll created by Mattel, the yearly occurrence brings back a feeling of childhood nostalgia. After all, most middle-class American women have had ...
Mattel is "totally buggin'" with its new line of "Clueless" Barbie dolls in celebration of the movie's 30th anniversary this summer. Released on July 19, 1995, "Clueless" follows Cher (Alicia ...
It’s National Barbie Day. Used to celebrate the iconic doll created by Mattel, the yearly occurrence brings back a feeling of childhood nostalgia. After all, most middle-class American women have had ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
As the doll celebrates its 65th anniversary, Mattel execs Lisa McKnight and Kim Culmone look back at what the movie unearthed (see: Palm Beach Sugar Daddy Ken). By Nicole Fell Assistant Editor For ...
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