In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

SAN DIEGO (FOX 5/KUSI) — A North County skin cancer survivor has turned his personal battle into progress with the return of the King Tide Challenge. The annual 11-mile beach walk raises money for ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

YouTube is cracking down on a dangerous new online trend where teens put poisonous laundry gel pods in their mouths, and then eat them like candy. They're calling it the "Tide Pod challenge" and ...

Logan Paul and Tide Pods have crossed paths for the YouTube controversy of your nightmares Hopefully, Logan Paul is hungry, because after offering to eat a Tide Pod, he may want to eat his words. In a ...