The food giant is among many big brands worried as shoppers pull back on snack budgets after years of stubborn inflation.

Plano-based Frito-Lay to offer "more affordability" on iconic brands including Lay's, Tostitos, Doritos and Cheetos.

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...

Add Yahoo as a preferred source to see more of our stories on Google. We may receive a commission on purchases made from links. Got a bag of chips in your pantry? They're likely made by Frito-Lay. The ...

Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...

Add Yahoo as a preferred source to see more of our stories on Google. According to Lay's, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. ©Image Credit: Lay's ...

The biggest snack brand in the world just made a shocking discovery about its own customers. After nearly a century of selling potato chips, Lay's found out that almost half of their shoppers had no ...