Good Housekeeping on MSN

Inside the rigorous process of toy testing at Good Housekeeping

Analysts review the toys in our lab, then have the real experts—hundreds of kids!—weigh in.

The Coolest New Toys At Toy Fair 2026 That We Can’t Wait To Share With The Kids

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our favorites. See our toy editors' top picks.