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What is Temu, the website you keep seeing ads for during the Super Bowl?
Editor’s note: This story was updated to include comment from a Temu spokesperson. (WGN Radio/NEXSTAR) – If you watched the Super Bowl, you’ve probably noticed a few ads for Temu.
Warc9mon
Temu blanketed the Super Bowl with its ad for two years. Did it pay off?
What’s the strategy behind Temu’s Super Bowl ad buys designed for rapid growth and brand recognition, and what do System1’s Test Your Ad metrics tell us about whether it’s paid off? If you ended Super ...
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Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off
also offering $15 million in giveaways and coupons as part of its Super Bowl promotion. Bloomberg, however, reported that six ads ran in total. A representative for Temu did not immediately ...
Barron's12mon
What Temu’s Billionaire Super Bowl Ad Says About Alibaba, Amazon, and PDD Stock
The budget-friendly online retailer has made inroads against U.S. and Chinese rivals alike.
Wall Street Journal12mon
China's Temu Steps Up Challenge to Amazon With Billions in Marketing Dollars
Temu is airing its ad several times during the Super Bowl. (Nikos Pekiaridis/Zuma Press) Temu has blanketed the market with ads in recent months as it attempts to take on Amazon in the fight for U ...