Not everyone needs cowboy boots. The iconic Western style of footwear has been a part of America’s story since the Spanish brought horses to North America in the 1500s, and was later refined into the ...

Country singer Trent Walker performs as people browse the store during the opening of the new Tecovas store located at NorthPark Center in Dallas. Juan Figueroa / Staff Photographer Sure, the romantic ...

Tecovas, the industry’s first digitally native boot maker, is on fire. Founded in 2015 by private equity associate turned entrepreneur Paul Hedrick with the aim to become the “Warby Parker” of cowboy ...

Paul Hedrick was contemplating life when he looked down at his cowboy boots. Then it hit him. The Houston-born, Dallas-raised Austin transplant knew the ins and outs of building a brand from his job ...

A Central Texas-based boot brand has gone country, well across the country that is, to expand its western wear empire to more people. Tecovas recently announced it is going into the wholesale market ...