A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Target market refers to a specific group of potential customers that a business aims to reach with its products or marketing efforts. Target market refers to a specific group of potential customers ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...