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McDonald's CEO Steve Easterbrook "seems to be obsessed with Chipotle," says former McDonald's global CMO Larry Light. When Easterbrook unveiled his turnaround plan six weeks ago, "there was no ...

With all these pressures beginning to impact its bottom line, in 2015 McDonald’s then-newly appointed CEO Steve Easterbrook famously declared that the business would begin a transformation to become a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

After just two years leading the fast-food giant, Don Thompson is being replaced by Steve Easterbrook, McDonald's chief brand officer with experience in the fast-casual business.