Add Yahoo as a preferred source to see more of our stories on Google. State Rep. James Talarico, D-Austin, speaks at a campaign rally in McAllen on Sept. 27, 2025. (Michael Gonzalez for The Texas ...

The Spanish-language audience is growing significantly and proving to be a valuable audience for advertisers amid cord-cutting, recent data shows. A Nielsen report found that Hispanic consumers are ...

State Rep. James Talarico on Wednesday announced a new Spanish-language ad buy, set to air on Univision in nearly a dozen of the state’s largest media markets, in what amounts to his first significant ...