Top-down cooking videos, those quick tutorials recorded with an overhead camera, have become the bread and butter of First Media’s food brand So Yummy. Despite competing with food giants Tastemade, ...
Walmart is partnering with So Yummy, the maker of viral food content videos, on shoppable recipes. This is Walmart's latest foray into next-gen e-commerce strategies, including livestream shopping. So ...
Walmart has teamed up with First Media’s food-focused brand So Yummy for an innovative new shoppable content campaign, centered on So Yummy’s new food competition show Unbox’d. Debuting on May 17, ...
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