When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to crank up the advertising spend.

Kellogg’s is taking over today’s Funko Pop drops with a wave of Ad Icons releases that include mascots for the Corn Flakes, Coco Pops, and Rice Krispies family of cereal brands. Respectively, this ...

Kellogg Co., the 116-year-old maker of Frosted Flakes, Rice Krispies, Pringles and Eggo, will split into three companies focused on cereals, snacks and plant-based foods. Kellogg’s, which also owns ...

NJBIZ, New Jersey’s leading business journal, provides 24/7 business news coverage and events honoring top business professionals.

just-food’s US columnist Victor Martino takes a close look at the US cereal category and suggests ways in which product providers might up their game. It’s no industry secret that cereal category ...

FILE - This is a display of Kellogg's Frosted Flakes cereal at a Costco Warehouse in Homestead, Pa, on Thursday, May 14, 2020. Kellogg's announced Tuesday, June 21, 2022 that it is splitting into ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Kellogg Co., the 116-year-old maker of ...

Kellogg Co., the 116-year-old maker of Frosted Flakes, Rice Krispies, Pringles and Eggo, will split into three companies focused on cereals, snacks and plant-based foods. Kellogg’s, which also owns ...

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