Get ready to see sponsors' logos on NBA jerseys. They're most likely coming in the next five years, commissioner Adam Silver told an audience at the IMG World Congress of Sports on Wednesday. "It just ...

Older NBA fans might remember when the league used to decorate the court with logos and decals during the NBA playoffs. The tradition recently died out, but fans have grown nostalgic for the look ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official. "The NBA logo was ...

ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06 Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News Formerly worked as analyst at CNBC Get ready to see ...