Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

When Krystal Allen surprised her employees with Beyoncé concert tickets this summer, she posted a minute-long video about it on Instagram reels. The video racked up thousands of views and likes and ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

New review of 98,299 people finds heavy short-form video use is linked to weaker attention, higher stress and anxiety, poorer ...

OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

Research on the long-term impacts of short-form video consumption is still lacking, but recent studies show concerning ...

When TikTok took off in 2020 — with short dancing or comedy clips providing much-needed entertainment to many users at the start of the Covid-19 pandemic — it launched a short-form video arms race.

Short-form video is now the fastest-growing category on LinkedIn, growing at twice the rate of other post formats on the platform. According to LinkedIn, total video viewership surged 36% in the first ...