Amazon is the latest tech company to unveil a new generative AI tool intended to personalize your online experience. In a blog post on Wednesday, Amazon announced a new feature called Interests to help shoppers discover products in its store that match their hobbies and preferences.

Amazon has launched a new AI model, Nova Act, which is designed to perform tasks — like online shopping — in your browser. For now it’s only available to developers in a “research preview,” but Amazon is also expanding access to its other Nova AI models through a web portal,

Amazon has introduced Nova Act, a browser AI agent that will surf the web autonomously on your behalf and get meaningful work done.