ATLANTA (AP) Shaquille O'Neal may have a new addition to his ever-growing list of nicknames: ''The Big Doughnut.'' Krispy Kreme Doughnuts says that the basketball Hall of Famer is an owner of one of ...

Dominating the franchise business and disrupting the affordable sneaker market are accomplishments unique to Shaquille O’Neal. He wanted to elevate yet another business and used Super Bowl LX to ...

The Root’s most important culture stories from the week. NBA Hall of Famer Shaquille O’Neal has never been shy about his love for Krispy Kreme doughnuts. Like much of black America, Shaq finds the ...