The dark side has lost again. According to Unruly, the Volkswagen ad “The Force” was knocked off as the most shared ad of all time by Shakira’s “trackvertising” World Cup video for Activia yogurt. The ...

Are you a print subscriber? Activate your account. 3 sec ago By Adrianne Pasquarelli - 9 min 20 sec ago By Ad Age and Creativity Staff - 2 hours 27 min ago By Jack Neff - 3 hours 55 min ago By Gillian ...

Shakira’s LaLaLa, created for the World Cup and backed by Activia, is the most shared ad ever, according to Unruly. The video was many things–a World Cup celebration (it featured Mr. Shakira, soccer ...

Yogurt brand Activia has unseated automaker Volkswagen as the marketer with the most shared commercial of all time. According to data from marketing technology firm Unruly, Activia's "La La La" spot ...

No, that’s not the company’s new slogan, but maybe it should be. T-Mobile US kicked off the announcement of its latest strategic moves in Bryant Park with a free concert by Colombian pop sensation ...

Costume-wearing fans, boisterous crowds, exciting matches. Some old traditions were preserved when the revamped Davis Cup began a new era in Madrid. It wasn’t all perfect, though, with Gerard Pique, ...