Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...

Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple ...

Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent‑driven GTM workflows. The post Salesforce buys Qualified to ...

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...