A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports Zone, the company (known for both smart TVs and connected-TV streaming players ...

Roku regularly updates its free channel offerings, which are available to users with Roku TVs and Roku Players. In the latest ...

Roku is expanding its offerings for sports fans, introducing a new basketball-centric channel on Wednesday. The channel, ...

Roku has struck a deal with the X Games for its Roku Channel to become the U.S. streaming home of both the upcoming Winter 2025 competition in Aspen as well as an event set for next summer. The X ...

The WNBA and Roku launched the WNBA Zone, a new streaming destination for game, scores, and highlights, to enhance the fan ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

Roku has reached a two-year streaming deal with the Professional Volleyball Fedeartion (Photo courtesy of Roku) Roku is continuing to expand its push into live sports, striking a two-year rights deal ...

The platform will stream X Games Aspen next year and a summer X Games event as it adds strategic sports rights to its free Roku Channel. By Alex Weprin Senior Editor The latest deal will make Roku the ...

The network's live sports will be bundled into the ESPN app, and entertainment programming will hit the Roku Channel a day ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...